The 10 Best Online Boutiques to Give Your Closet a New Identity

If you shop online at all, you need to know about these online boutiques.

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My all-time favorite online boutiques to shop for affordable and fashion-forward finds
Photo via Lulus

Today I’m sharing my shopping secret — the best online boutiques and direct-to-consumer brands that are affordable and sure to fill your closet with stylish finds.

What’s better than upgrading your look, supporting smaller businesses and doing it from the comfort of your home? Online shopping really is the best. You get to peruse the internet and fill your closet with unique pieces after just a few clicks.

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When our wardrobes begin to feel out of place with how we feel, it can be challenging to navigate the web and find exactly what you’re looking for. There’s literally hundreds of thousands of online stores and boutiques that are not yet trending, despite how awesome they are.

Finding the right online stores that will give you that new glam or edge can sometimes be the hardest part, especially when you’re not completely sure where to start. However, giving your closet a new vibe means going to new places.

We compiled some of the coolest online boutiques out there right now to satisfy your online shopping experience. Cheers to your new closet makeover.

1. Valfre

This L.A based online boutique has everything you could need to give your wardrobe a new look, especially if you love quirky and rebellious feminist designs. Valfre offers artistic and badass clothing that will bring out your strong, independent woman energy.

From their zodiac launch to their cheeky-devil line, Valfre is known for a sassy, feminine girl as their motif. Each of their products feature the art and is the symbol of Valfre.

Check out their site for one-of-a-kind accessories, prints, stationery, and clothing to deck out your bedroom and closet.

2. Lirika Matoshi

Can we all just take a moment to acknowledge this insane online boutique?

Filled with dreamy patterns and textures that will make your closet to die for, Lirika Matoshi is a New York based boutique that began on the platform Etsy, known for small business creators. The handmade garments were all originally made from scratch.

Since gaining popularity across New York and social media platforms, Lirika Matoshi has become a celebrated brand worldwide, offering unique glittery and frilly pieces unlike any other.

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This inspiring designer has all you ever dreamed of. From sparkling strawberries to soft cotton clouds, this online boutique will make you want to drop all your cash on the breathtaking designs (that is, if they aren’t already sold out).

3. Lucy In The Sky

Looking for minimal yet flattering cocktail dresses and luxe outfits?

Lucy In The Sky has the going-out sets you need. This L.A based boutique has matching skirts and tops, dresses, bodysuits and accessories that will elevate your night out.

The formal and fitting attire that is characterized by unique detailing. All of their pieces offer fresh design features such as frill, ruche and lace to give your next formal dress a hint of glamour. Pair their form fitting attire with some glitz from their sparkling accessory section, and you’ll be unstoppable.

This boutique is perfect for your next formal occasion, or if you simply want to fulfill your dreams of being a glamour girl on a daily basis.

4. Lulus

Honestly, we’ve been obsessed with Lulus for years now — so if you’ve never shopped at this popular online boutique, you are seriously missing out.

This store is our go-to for dresses and heels of all types, plus sweet, slightly boho crop tops, tanks, and matching sets.

Lulus is a college girl’s best friend and we can’t live without it.

All of the pieces you’ll see on their site are real life-affordable and extremely high quality. The best part is, they showcase every piece on real women so you can see how the pieces look in real life before purchasing!

5. Gabi The Label

Based in Singapore, Gabi the Label is the best online boutique for dream-like jewelry.

This direct to consumer jewelry store offers super affordable prices for jewelry you didn’t know you needed until you laid your eyes on all of the enchanting pieces.

If you’re looking to upgrade your look, these simple, yet detailed pieces will make your outfit stand-out. From dainty gold hoop earrings, to butterfly necklaces, this online shop will not let you down.

6. Skinnydip London

Some days are meant to be comfortable and casual, but we still want you to look fresh while doing so.

For those who love street-wear, Skinnydip London has great aesthetic loungewear and lifestyle looks. From various matching sets to original designs, you can throw together a bomb look for the days where effortless attire is a go-to.

Diversify your t-shirt and sweatpants collection with unique prints, and get comfy with Skinnydip London’s effortless outfits.

7. Storets

For modern everyday attire, check out Korean fashion brand Storets, an Instagram girl favorite.

This online store features both select fashion brands and their own in-house label. The in-house label in particular is fantastic for loungewear and affordable 2-piece sets. (Editor’s note: I have the exact set seen in the Instagram pic above and the quality is beyond amazing!)

Although the brand is based in Korea, their shipping is super fast in the US, so no waiting weeks for your pieces to arrive!

8. Impressions

The perfect summer style is here.

Impressions Boutique checks all the boxes for looking bright and colorful for a sunny day. This online boutique offers an entire collection of bathing suits, sandals, athleisure and more to fulfill your next tropical vacay.

This Arkansas-based shop will definitely make you stand out with pops of colors and patterns all summer long.

9. Miss Lola

Sometimes when you feel like your closet is in need of a change, adding a new pair of shoes can easily do the trick.

Miss Lola is the place for any kind of shoes you need. From sandals to sneakers, you can find shoes that will give your outfits the edge, sass, or pop of color that they need.

This boutique is also home to a trendy collection of clothing and accessories to match perfectly with your new pumps, slides or sneaks. Change up your style with a clear strap mule or platform sneaker from Miss Lola for a whole new look.

10. Windsor

Party girls, look here.

Windsor is your sparkly, short, and eye-catching dress heaven. This boutique, which has branched out to nearly 200 stores in the states, is our go-to for special occasion outfits.

While Windsor shines for their night out looks, we also adore their basics! From the PERFECT double-lined stretchy mini dresses to the cutest crop tops and faux leather blazers, Windsor has all the basics you need for a cute wardrobe, at extremely affordable prices.

What’s your favorite online boutique?

For more places to shop, be sure to see our guide to the 40+ best clothing stores for teens.

Where do you like to shop for affordable and unique finds? Did we miss your favorite online boutique or direct to consumer brand? Tell us in the comments below!

For more of the best online boutiques, you might want to check out our related posts below –

4 thoughts on “The 10 Best Online Boutiques to Give Your Closet a New Identity”

  1. Great list but & Other Stories isn’t an online only store; they have shops all over Europe and the UK and even three in the USA (one in NYC and two in California).

    • Oh wow, I had no idea! I thought they were online-only, should have researched further! I’ll replace them ASAP.

      • They’re owned by H&M so started out in Sweden and have been slowly opening stores in other countries over the last few years.

        • Oh wow, didn’t know they were owned by H&M either! They’re awesome, everything I own from them is amazing quality. Hope they expand even further in the states.


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